尊龙人生就是博!官网平台
联系我们
> 尊龙人生就是博!官网平台 > 尊龙人生就是博!官网平台
TikTok Shop跨境电商颁布2023年度战略:双优谋划,三重延长
2023-02-26 18:39  点击数:

  TikTok Shop璺ㄥ鐢靛晢鍙戝竷2023骞村害绛栫暐锛氬弻浼樼粡钀ワ紝涓夐噸澧為暱

  2鏈?5鏃ユ秷鎭紝TikTok Shop鍙戝竷銆奣ikTok Shop璺ㄥ鐢靛晢2023骞村害绛栫暐銆嬶紝鍦ㄧ瓥鐣ヤ腑锛孴ikTok Shop鎻檽浜?022骞磋法澧冪數鍟嗙粡钀ユ暟鎹紝鎻愬嚭浠モ€滃弻浼樼粡钀ワ紝涓夐噸澧為暱鈥濅负閲嶇偣锛屽姪鍔涜法澧冨晢瀹跺拰鏈嶅姟鐢熸€佸悎浣滀紮浼村疄鐜扳€滆法澧冩柊澧為暱锛屼竴搴楀崠鍏ㄧ悆鈥濓紝TikTok Shop姝e紡杩堝叆楂樿川閲忕粡钀ユ柊鏃舵湡銆?/p>

  鍦ㄣ€婄瓥鐣ャ€嬩腑锛孴ikTok Shop璺ㄥ鐢靛晢鏁版嵁鏄剧ず锛岃嚜2022骞翠笂鍗婂勾涓滃崡浜氬紑鏀捐法澧冪數鍟嗗叆椹讳互鏉ワ紝鍏ㄥ勾GMV鏈堝潎澶嶅悎澧為€熻繎90%锛涜嫳鍥藉競鍦?022骞翠笅鍗婂勾鐨勫钩鍧囦氦鏄撳鍗曚环涔熷悓姣?021骞村闀胯秴40%銆傞櫎浜嗗鍥藉競鍦鸿妯¢綈澶村苟杩涘锛屽湪閲嶈鑺傜偣鐨勮惀閿€璧嬭兘鏂归潰锛孴ikTok Shop涔熷疄鐜颁簡鐖嗗彂寮忕殑澧為暱锛屼互2022骞寸殑鍦h癁瀛d负渚嬶紝鍦ㄦ鏈熼棿璺ㄥGMV鍚屾瘮2021骞村湥璇炲澧為暱浜?70%銆?/p>

  鏁翠綋鏉ョ湅锛?022骞达紝闈㈠鍏ㄧ悆缁忔祹涓嶇‘瀹氭€у甫鏉ョ殑鎸戞垬锛孴ikTok Shop鍜岃法澧冨晢瀹堕兘琛ㄧ幇鍑轰簡寮哄ぇ鐨勯煣鎬э紝鍋氬埌浜嗚妯″拰璐ㄩ噺榻愬ご骞惰繘锛屽叏鐞冨寲甯冨眬鍏ㄩ潰鎻愰€熴€?/p>

  锛堝浘婧愶細TikTok Shop璺ㄥ鐢靛晢锛?/p>

  杩囧幓鐨勪竴骞翠腑锛孴ikTok Shop鍝佺墝鍟嗗鍜屼骇涓氬甫鍟嗗琛ㄧ幇浜溂锛屽睍鐜板嚭浜嗘瀬澶х殑澧為暱娼滃姏銆傚搧鐗屽晢瀹堕€氳繃鏇村叿褰撳湴鐗硅壊鐨勫唴瀹瑰拰鍟嗗搧甯冨眬锛屾寔缁蛋鍚戞捣澶栧競鍦猴紝涓哄搧鐗屽叏鐞冨寲杩涚▼鎻愰€燂紱鑰屼紶缁熺殑浜т笟甯﹀晢瀹跺垯绱ф姄TikTok Shop璺ㄥ鐢靛晢鐨勫彂灞曟満閬囷紝杩稿彂鍑烘柊鐨勬椿鍔涖€傛澶栵紝TikTok Shop鍐呭鏈嶅姟鐢熸€佷篃閫愭瀹屽杽锛岀敓鎬佷紮浼磋兘鍔涗笉鏂姞寮猴紝瀹屾垚浠庨噺鍒拌川鐨勮穬杩併€?/p>

  瀵规锛孴ikTok Shop璺ㄥ鐢靛晢璁剧珛浜?022鈥滃勾搴﹀晢瀹垛€濄€佲€滃勾搴︽湇鍔$敓鎬佷紮浼粹€濈瓑涓ょ被濂栭」銆傚叾涓璓OSEE鏈磋タ銆乊OBOO銆丆OLORKEY鐝傛媺鐞瓑鍟嗗鍒嗗埆鑾峰緱鏃跺皻銆佸灞呯敓娲汇€佸揩娑堢編濡嗙瓑鍏ぇ琛屼笟鈥淭op鍟嗗鈥濆ぇ濂栵紝HIGOOD銆佸洓浼氬競涓婃矙缃戠粶绉戞妧鏈夐檺鍏徃绛夋湇鍔″晢鑾峰緱鈥滃勾搴﹂噾鐗岃法澧冭揪浜烘満鏋勨€濄€佲€滃勾搴﹂噾鐗岃法澧冩湇鍔″晢鈥濈瓑濂栭」锛宖adfad_uk銆乮oubag_u.m.t绛?0浣嶈揪浜鸿幏寰椻€滃勾搴op璺ㄥ杈句汉鈥濆椤广€?/p>

  2023骞达紝TikTok Shop灏嗙户缁叏闈㈠崌绾у钩鍙板拰鐢熸€佹湇鍔¤兘鍔涳紝閫氳繃鈥滀紭璐ㄥ晢瀹舵彁閫熴€佷紭璐ㄧ敓鎬佸姞鎸佲€濅袱澶х瓥鐣ヤ繚闅滈珮璐ㄩ噺杩愯惀锛屸€滃競鍦虹簿缁嗗寲杩愯惀銆佸満鍩熷鏍峰寲椹卞姩銆佽惀閿€澶氳妭鐐圭垎鍙戔€濅笁澶у姩鍔涙彁渚涚‘瀹氭€у闀匡紝鏍囧織鐫€TikTok Shop鍏ㄩ潰杩堝叆楂樿川閲忋€佺簿缁嗗寲鐨勭粡钀ユ柊鏃舵湡銆?/p>

  锛堝浘婧愶細TikTok Shop璺ㄥ鐢靛晢锛?/p>

  鍏朵腑锛屸€滀紭璐ㄥ晢瀹舵彁閫熲€濇槸缁ikTok Shop鏃╁墠鍙戝竷鈥滀笓涓氱粡钀ュ€¤鈥濅箣鍚庯紝鍐嶄竴娆℃妸鈥滆川閲忊€濇彁鍒板钩鍙颁笟鍔¢噸鐐广€傛嵁鎮夛紝TikTok Shop涓烘寔缁紭鍖栨秷璐硅€呬綋楠岋紝宸查檰缁噰鍙栦簡涓€绯诲垪鎺柦鍜岃鍒欐洿鏂帮紝涓ユ牸鎵撳嚮鐩楁挱褰曟挱锛屼弗鏍兼妸鎺у晢瀹跺晢鍝佽川閲忓拰鏈嶅姟璐ㄩ噺锛屼互淇冭繘鍙寔缁粡钀ュ彂灞曘€傛嵁銆婄瓥鐣ャ€嬫樉绀猴紝闄よ垳姝诲枡鑺稿垈鍗扯鑳ь爛�2023骞达紝TikTok Shop鏇村皢鍗囩骇鈥滃寳鏋佹槦Polaris浼樿川鍟嗗璁″垝鈥濓紝澶у姏鎵舵寔浼樿川鍟嗗锛屽浼樿川鍟嗗鍦ㄥ搧鐗屽喎鍚€佽揪浜哄缓鑱斻€佸晢涓氬寲鎶曟祦绛夋柟闈㈡彁渚涙洿澶氱殑鏀跨瓥鏀寔銆?/p>

  姝ゅ锛屽€煎緱娉ㄦ剰鐨勬槸锛?023骞?鏈堣捣锛孴ikTok Shop鍟嗗煄宸插湪娉板浗銆佽彶寰嬪姝e紡涓婄嚎锛屽悓鏃朵篃灏嗛檰缁悜鏇村涓滃崡浜氬浗瀹跺紑鏀撅紝涓鸿法澧冨晢瀹舵彁渚涘叏鏂扮殑甯﹁揣鍦烘櫙銆傝繖鏄户2022骞?0鏈堝嵃灏煎晢鍩庝笂绾垮悗锛孴ikTok Shop鍟嗗煄妯″紡鍦ㄤ笢鍗椾簹鐨勫叏闈㈣惤鍦般€傚晢鍩庝笂绾匡紝灏嗗潗鎷ikTok杩欎竴瓒呯骇娴侀噺APP鐨勯椤靛叆鍙o紝鍑犱箮鍙互鑲畾鍦颁负鍟嗗甯︽潵娴侀噺鍜孏MV鐨勫弻澧為暱銆傛涓惧湪鍘熸湁鐨勫唴瀹圭數鍟嗘ā寮忎笅锛岃ˉ鍏ㄤ簡鈥滆揣鏋剁數鍟嗏€濇ā寮忥紝鍙屾ā寮忛┍鍔ㄥ皢涓哄晢瀹剁敓鎰忓闀垮紩鍏ュ己澶у姩鍔涖€傛澶栵紝鏂板鐨勮揣鏋舵ā寮忓浜庡凡鏈夊叾浠栬揣鏋跺钩鍙扮粡钀ョ粡楠岀殑鍟嗗鏉ヨ锛屾洿鐔熸倝銆佷篃鏇村ソ涓婃墜锛岃繖涓€閲嶈鍔熻兘鐨勪笂绾垮娍蹇呮彁鍗囦紶缁熷晢瀹剁殑閫傚簲鏁堢巼鍜岀粡钀ユ晥鏋溿€?/p>

  鍦ㄨ惀閿€鏂归潰锛屾鍓峊ikTok Shop浠ュ叏鐞冨勾鏈ぇ淇冧腑136%GMV鐨勫闀胯瘉鏄庝簡鍏跺己鍔茬殑钀ラ攢鑺傜偣鐖嗗彂鍔涖€傚湪棣栨鍏竷鐨勩€?023 TikTok Shop钀ラ攢鏃ュ巻銆嬩腑鍙锛?023骞碩ikTok Shop鎸佺画鍗囩骇钀ラ攢娲诲姩锛屽湪瑕嗙洊甯傚満銆侀潰鍚戠殑鍝佺墝鍜岃涓氥€佹椿鍔ㄩ娆°€佽惀閿€鑺傚绛夋柟闈㈠叏闈紭鍖栧崌绾э紝瀹炵幇涓滃崡浜氬拰鑻卞浗閲嶈钀ラ攢鑺傜偣鐨勫叏瑕嗙洊锛岀浉淇?023骞碩ikTok Shop灏嗘湁鏇村ぇ鐨勫闀垮拰鐖嗗彂銆?/p>

  瀵硅法澧冪數鍟嗚€岃█锛?023骞存槸鏈洪亣涓嶆柇銆佹湭鏉ュ彲鏈熺殑涓€骞达紝娴峰甯傚満鐨勫疄闄呴渶姹備粛鐒朵細缁欒涓氫笉鏂敞鍏ユ柊鐨勬満浼氥€俆ikTok Shop浣滀负蹇€熷彂灞曠殑璺ㄥ鐢靛晢骞冲彴涔嬩竴锛岄€氳繃鍙戝竷銆?023骞村害绛栫暐銆嬶紝浠庡搧鐗屽姏鍗囩骇銆佸钩鍙扮敓鎬併€佹捣澶栧競鍦烘綔鑳戒互鍙婅惀閿€娲炲療璧嬭兘绛夊鏂归潰缁欏埌璺ㄥ鍟嗗鐢熸剰鍔╁姏锛岃繋鏉ユ柊涓€骞寸殑纭畾鎬у闀匡紝鎸佺画甯姪鍟嗗瀹炵幇鈥滆法澧冩柊澧為暱锛屼竴搴楀崠鍏ㄧ悆鈥濄€?/p>

  锛堝畬顛濆⿻顛︿繙鐒︻倱璇ゆ菠顗i偄鐣ュ厐�

  銆愬箍鍛娿€?/p>

  锛堝厤璐e0鏄庯細姝ゆ枃鍐呭涓哄箍鍛婏紝鐩稿叧绱犳潗鐢卞箍鍛婁富鎻愪緵锛屽箍鍛婁富瀵规湰骞垮憡鍐呭鐨勭湡瀹炴€ц礋璐c€傛湰缃戝彂甯冪洰鐨勫湪浜庝紶閫掓洿澶氫俊鎭紝骞朵笉浠h〃鏈綉璧炲悓鍏惰鐐瑰拰瀵瑰叾鐪熷疄鎬ц礋璐o紝璇疯嚜琛屾牳瀹炵浉鍏冲唴瀹广€傚箍鍛婂唴瀹逛粎渚涜鑰呭弬鑰冦€傦級

Copyright 2017 尊龙人生就是博!官网平台 All Rights Reserved